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To do something innovative means that you reject reason.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Something
Innovative
Reject
Rejects
Means
Reason
Mean

More quotes by Jonathan Ive

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Titles or organizational structures, that’s not the lens through which we see our peers.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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There are a thousand no's for every yes.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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There's no other product that changes function like the computer.
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There's no learning without trying lots of ideas and failing lots of times.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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Designing and developing anything of consequence is incredibly challenging.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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We're very genuinely designing the best products that we can for people.
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It's very easy to make something that is new. So we are trying to make things that are better.
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Really great design is hard. Good is the enemy of great.
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If you are truly innovating, you don't have a prototype you can refer to.
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There are 9 rejected ideas for every idea that works.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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