Quote

What we make testifies who we are. People can sense care and can sense carelessness.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Testifies
Carelessness
Design
Sense
Care
Make
People

More quotes by Jonathan Ive

Image
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
Image
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
Image
The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
Image
We don't do focus groups - that is the job of the designer.
Jonathan Ive
Image
We shouldn't be afraid to fail- if we are not failing we are not pushing.
Jonathan Ive
Image
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
Image
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
Image
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
Image
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
Image
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
Image
A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
Image
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
Image
I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
Image
To do something innovative means that you reject reason.
Jonathan Ive
Image
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
Image
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
Image
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
Image
If something is not good enough, stop doing it.
Jonathan Ive
Image
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
Image
Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive