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What we make testifies who we are. People can sense care and can sense carelessness.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Care
Make
People
Testifies
Carelessness
Design
Sense

More quotes by Jonathan Ive

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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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The most important thing is that you actually care, that you do something to the very best of your ability
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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The nature of having ideas and creativity is incredibly inspiring.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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The goal of Apple is not to make money but to make really nice products, really great products.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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What we don't include is as important as what we do include.
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To do something innovative means that you reject reason.
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A small change at the beginning of the design process defines an entirely different product at the end.
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There's no other product that changes function like the computer.
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Its difficult to do something radically new, unless you are at the heart of a company.
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Really great design is hard. Good is the enemy of great.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
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It feels like each time we are beginning at the beginning, in a really exciting way.
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There are 9 rejected ideas for every idea that works.
Jonathan Ive