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What we make testifies who we are. People can sense care and can sense carelessness.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Sense
Care
Make
People
Testifies
Carelessness

More quotes by Jonathan Ive

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There's no other product that changes function like the computer.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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It's very easy to make something that is new. So we are trying to make things that are better.
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The goal of Apple is not to make money but to make really nice products, really great products.
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We don't do focus groups - that is the job of the designer.
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I discovered at an early age that all I've ever wanted to do is design.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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There are 9 rejected ideas for every idea that works.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive