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What we make testifies who we are. People can sense care and can sense carelessness.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Make
People
Testifies
Carelessness
Design
Sense
Care

More quotes by Jonathan Ive

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It feels like each time we are beginning at the beginning, in a really exciting way.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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A small change at the beginning of the design process defines an entirely different product at the end.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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To do something innovative means that you reject reason.
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The word design is everything and nothing. The design and the product itself are inseparable.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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If something is not good enough, stop doing it.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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There are 9 rejected ideas for every idea that works.
Jonathan Ive
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What we don't include is as important as what we do include.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
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There's no other product that changes function like the computer.
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We don't do focus groups - that is the job of the designer.
Jonathan Ive