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What we don't include is as important as what we do include.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Important
Include
Design

More quotes by Jonathan Ive

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It feels like each time we are beginning at the beginning, in a really exciting way.
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Designing and developing anything of consequence is incredibly challenging.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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The word design is everything and nothing. The design and the product itself are inseparable.
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Really great design is hard. Good is the enemy of great.
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The most important thing is that you actually care, that you do something to the very best of your ability
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Apple's Jony Ive describes his fanatical approach to design in new interview
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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It's very easy to make something that is new. So we are trying to make things that are better.
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The goal of Apple is not to make money but to make really nice products, really great products.
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There are a thousand no's for every yes.
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To do something innovative means that you reject reason.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive