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What we don't include is as important as what we do include.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Include
Design
Important

More quotes by Jonathan Ive

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The word design is everything and nothing. The design and the product itself are inseparable.
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If you are truly innovating, you don't have a prototype you can refer to.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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There's no other product that changes function like the computer.
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It's very easy to make something that is new. So we are trying to make things that are better.
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There are a thousand no's for every yes.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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We're very genuinely designing the best products that we can for people.
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I discovered at an early age that all I've ever wanted to do is design.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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Really great design is hard. Good is the enemy of great.
Jonathan Ive