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What we don't include is as important as what we do include.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Important
Include
Design

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Its difficult to do something radically new, unless you are at the heart of a company.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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If something is not good enough, stop doing it.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Really great design is hard. Good is the enemy of great.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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There's no other product that changes function like the computer.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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There are 9 rejected ideas for every idea that works.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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It's very easy to make something that is new. So we are trying to make things that are better.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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The nature of having ideas and creativity is incredibly inspiring.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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The word design is everything and nothing. The design and the product itself are inseparable.
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