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There are 9 rejected ideas for every idea that works.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Ideas
Every
Rejected
Works
Design
Idea

More quotes by Jonathan Ive

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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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The most important thing is that you actually care, that you do something to the very best of your ability
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Designing and developing anything of consequence is incredibly challenging.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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What we make testifies who we are. People can sense care and can sense carelessness.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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I discovered at an early age that all I've ever wanted to do is design.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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There are a thousand no's for every yes.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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What we don't include is as important as what we do include.
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A small change at the beginning of the design process defines an entirely different product at the end.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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The word design is everything and nothing. The design and the product itself are inseparable.
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Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive