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There are 9 rejected ideas for every idea that works.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Ideas
Every
Rejected
Works
Design
Idea

More quotes by Jonathan Ive

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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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There's no learning without trying lots of ideas and failing lots of times.
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It's very easy to make something that is new. So we are trying to make things that are better.
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There's no other product that changes function like the computer.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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To do something innovative means that you reject reason.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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The word design is everything and nothing. The design and the product itself are inseparable.
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Apple stood for something and had a reason for being that wasn't just about making money.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Really great design is hard. Good is the enemy of great.
Jonathan Ive