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There are 9 rejected ideas for every idea that works.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Ideas
Every
Rejected
Works
Design
Idea

More quotes by Jonathan Ive

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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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We're very genuinely designing the best products that we can for people.
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The most important thing is that you actually care, that you do something to the very best of your ability
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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If you are truly innovating, you don't have a prototype you can refer to.
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The nature of having ideas and creativity is incredibly inspiring.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Really great design is hard. Good is the enemy of great.
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I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
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There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
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The goal of Apple is not to make money but to make really nice products, really great products.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive