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There are 9 rejected ideas for every idea that works.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Works
Design
Idea
Ideas
Every
Rejected

More quotes by Jonathan Ive

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The goal of Apple is not to make money but to make really nice products, really great products.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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If something is not good enough, stop doing it.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
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I discovered at an early age that all I've ever wanted to do is design.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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The most important thing is that you actually care, that you do something to the very best of your ability
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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What we make testifies who we are. People can sense care and can sense carelessness.
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive
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To do something innovative means that you reject reason.
Jonathan Ive
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive