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There are 9 rejected ideas for every idea that works.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Rejected
Works
Design
Idea
Ideas
Every

More quotes by Jonathan Ive

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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Apple stood for something and had a reason for being that wasn't just about making money.
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We're very genuinely designing the best products that we can for people.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Designing and developing anything of consequence is incredibly challenging.
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There's no other product that changes function like the computer.
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A small change at the beginning of the design process defines an entirely different product at the end.
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The goal of Apple is not to make money but to make really nice products, really great products.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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What we make testifies who we are. People can sense care and can sense carelessness.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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Really great design is hard. Good is the enemy of great.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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If something is not good enough, stop doing it.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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It's very easy to make something that is new. So we are trying to make things that are better.
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There's no learning without trying lots of ideas and failing lots of times.
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To do something innovative means that you reject reason.
Jonathan Ive