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We shouldn't be afraid to fail- if we are not failing we are not pushing.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Shouldn
Fail
Failing
Afraid
Design
Pushing

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Its difficult to do something radically new, unless you are at the heart of a company.
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The word design is everything and nothing. The design and the product itself are inseparable.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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I discovered at an early age that all I've ever wanted to do is design.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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A small change at the beginning of the design process defines an entirely different product at the end.
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If something is not good enough, stop doing it.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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If you are truly innovating, you don't have a prototype you can refer to.
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There's no other product that changes function like the computer.
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Designing and developing anything of consequence is incredibly challenging.
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To do something innovative means that you reject reason.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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It's very easy to make something that is new. So we are trying to make things that are better.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Apple stood for something and had a reason for being that wasn't just about making money.
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