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We shouldn't be afraid to fail- if we are not failing we are not pushing.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Pushing
Shouldn
Fail
Failing
Afraid
Design

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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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If something is not good enough, stop doing it.
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There are 9 rejected ideas for every idea that works.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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We don't do focus groups - that is the job of the designer.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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There are a thousand no's for every yes.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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The nature of having ideas and creativity is incredibly inspiring.
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There's no other product that changes function like the computer.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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