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We shouldn't be afraid to fail- if we are not failing we are not pushing.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Shouldn
Fail
Failing
Afraid
Design
Pushing

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Its difficult to do something radically new, unless you are at the heart of a company.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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The goal of Apple is not to make money but to make really nice products, really great products.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Really great design is hard. Good is the enemy of great.
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If something is not good enough, stop doing it.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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The word design is everything and nothing. The design and the product itself are inseparable.
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Designing and developing anything of consequence is incredibly challenging.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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What we make testifies who we are. People can sense care and can sense carelessness.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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We're very genuinely designing the best products that we can for people.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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There are a thousand no's for every yes.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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