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We shouldn't be afraid to fail- if we are not failing we are not pushing.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Pushing
Shouldn
Fail
Failing
Afraid
Design

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The nature of having ideas and creativity is incredibly inspiring.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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Designing and developing anything of consequence is incredibly challenging.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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There are 9 rejected ideas for every idea that works.
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What we make testifies who we are. People can sense care and can sense carelessness.
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The goal of Apple is not to make money but to make really nice products, really great products.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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I discovered at an early age that all I've ever wanted to do is design.
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What we don't include is as important as what we do include.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive