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We shouldn't be afraid to fail- if we are not failing we are not pushing.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Pushing
Shouldn
Fail
Failing
Afraid

More quotes by Jonathan Ive

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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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There are 9 rejected ideas for every idea that works.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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If you are truly innovating, you don't have a prototype you can refer to.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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We're very genuinely designing the best products that we can for people.
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The nature of having ideas and creativity is incredibly inspiring.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Designing and developing anything of consequence is incredibly challenging.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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The most important thing is that you actually care, that you do something to the very best of your ability
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There are a thousand no's for every yes.
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To do something innovative means that you reject reason.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive