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We shouldn't be afraid to fail- if we are not failing we are not pushing.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Pushing
Shouldn
Fail
Failing
Afraid
Design

More quotes by Jonathan Ive

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There's no learning without trying lots of ideas and failing lots of times.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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If something is not good enough, stop doing it.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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A small change at the beginning of the design process defines an entirely different product at the end.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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There's no other product that changes function like the computer.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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It's very easy to make something that is new. So we are trying to make things that are better.
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Designing and developing anything of consequence is incredibly challenging.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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Really great design is hard. Good is the enemy of great.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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If you are truly innovating, you don't have a prototype you can refer to.
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To do something innovative means that you reject reason.
Jonathan Ive