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We shouldn't be afraid to fail- if we are not failing we are not pushing.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Pushing
Shouldn
Fail
Failing
Afraid
Design

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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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I discovered at an early age that all I've ever wanted to do is design.
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There's no learning without trying lots of ideas and failing lots of times.
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Its difficult to do something radically new, unless you are at the heart of a company.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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The word design is everything and nothing. The design and the product itself are inseparable.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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Apple stood for something and had a reason for being that wasn't just about making money.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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The most important thing is that you actually care, that you do something to the very best of your ability
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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A small change at the beginning of the design process defines an entirely different product at the end.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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There are a thousand no's for every yes.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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There are 9 rejected ideas for every idea that works.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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