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We shouldn't be afraid to fail- if we are not failing we are not pushing.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Fail
Failing
Afraid
Design
Pushing
Shouldn

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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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There are a thousand no's for every yes.
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Apple stood for something and had a reason for being that wasn't just about making money.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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The goal of Apple is not to make money but to make really nice products, really great products.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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Titles or organizational structures, that’s not the lens through which we see our peers.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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The nature of having ideas and creativity is incredibly inspiring.
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We're very genuinely designing the best products that we can for people.
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Designing and developing anything of consequence is incredibly challenging.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Its difficult to do something radically new, unless you are at the heart of a company.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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There's no learning without trying lots of ideas and failing lots of times.
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It's very easy to make something that is new. So we are trying to make things that are better.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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