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If you are truly innovating, you don't have a prototype you can refer to.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Innovating
Prototype
Refer
Truly

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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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What we make testifies who we are. People can sense care and can sense carelessness.
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We don't do focus groups - that is the job of the designer.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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Designing and developing anything of consequence is incredibly challenging.
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We're very genuinely designing the best products that we can for people.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Really great design is hard. Good is the enemy of great.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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The word design is everything and nothing. The design and the product itself are inseparable.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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The nature of having ideas and creativity is incredibly inspiring.
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To do something innovative means that you reject reason.
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The goal of Apple is not to make money but to make really nice products, really great products.
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If something is not good enough, stop doing it.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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