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If you are truly innovating, you don't have a prototype you can refer to.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Innovating
Prototype
Refer
Truly
Design

More quotes by Jonathan Ive

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There's no other product that changes function like the computer.
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We're very genuinely designing the best products that we can for people.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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I discovered at an early age that all I've ever wanted to do is design.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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Designing and developing anything of consequence is incredibly challenging.
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The word design is everything and nothing. The design and the product itself are inseparable.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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To do something innovative means that you reject reason.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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There are 9 rejected ideas for every idea that works.
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Really great design is hard. Good is the enemy of great.
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Apple stood for something and had a reason for being that wasn't just about making money.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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What we make testifies who we are. People can sense care and can sense carelessness.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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There's no learning without trying lots of ideas and failing lots of times.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive