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If you are truly innovating, you don't have a prototype you can refer to.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Refer
Truly
Design
Innovating
Prototype

More quotes by Jonathan Ive

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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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The nature of having ideas and creativity is incredibly inspiring.
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Apple stood for something and had a reason for being that wasn't just about making money.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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What we don't include is as important as what we do include.
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We don't do focus groups - that is the job of the designer.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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To do something innovative means that you reject reason.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive