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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Small
Process
Ends
Defines
Change
Entirely
Different
Product
Products
Beginning
Design
More quotes by Jonathan Ive
We shouldn't be afraid to fail- if we are not failing we are not pushing.
Jonathan Ive
There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
There are 9 rejected ideas for every idea that works.
Jonathan Ive
The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
We're very genuinely designing the best products that we can for people.
Jonathan Ive
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
We don't do focus groups - that is the job of the designer.
Jonathan Ive
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
Really great design is hard. Good is the enemy of great.
Jonathan Ive
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
