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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Process
Ends
Defines
Change
Entirely
Different
Product
Products
Beginning
Design
Small
More quotes by Jonathan Ive
Titles or organizational structures, that’s not the lens through which we see our peers.
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There are a thousand no's for every yes.
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What we don't include is as important as what we do include.
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What we make testifies who we are. People can sense care and can sense carelessness.
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There are 9 rejected ideas for every idea that works.
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There's no learning without trying lots of ideas and failing lots of times.
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We don't do focus groups - that is the job of the designer.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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To do something innovative means that you reject reason.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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It's very easy to make something that is new. So we are trying to make things that are better.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Designing and developing anything of consequence is incredibly challenging.
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There's no other product that changes function like the computer.
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The word design is everything and nothing. The design and the product itself are inseparable.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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If something is not good enough, stop doing it.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
