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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Ends
Defines
Change
Entirely
Different
Product
Products
Beginning
Design
Small
Process
More quotes by Jonathan Ive
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
There's no other product that changes function like the computer.
Jonathan Ive
There are a thousand no's for every yes.
Jonathan Ive
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
What we don't include is as important as what we do include.
Jonathan Ive
I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive
Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
