Quote

A small change at the beginning of the design process defines an entirely different product at the end.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Small
Process
Ends
Defines
Change
Entirely
Different
Product
Products
Beginning

More quotes by Jonathan Ive

Image
I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
Image
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
Image
What we don't include is as important as what we do include.
Jonathan Ive
Image
The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
Image
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
Image
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
Image
There are a thousand no's for every yes.
Jonathan Ive
Image
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
Image
The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
Image
Really great design is hard. Good is the enemy of great.
Jonathan Ive
Image
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
Image
We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
Image
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
Image
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
Image
I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
Image
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
Image
There are 9 rejected ideas for every idea that works.
Jonathan Ive
Image
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
Image
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
Image
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive