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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Small
Process
Ends
Defines
Change
Entirely
Different
Product
Products
Beginning
Design
More quotes by Jonathan Ive
The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
What we don't include is as important as what we do include.
Jonathan Ive
We're very genuinely designing the best products that we can for people.
Jonathan Ive
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
If something is not good enough, stop doing it.
Jonathan Ive
It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
We shouldn't be afraid to fail- if we are not failing we are not pushing.
Jonathan Ive
It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
To do something innovative means that you reject reason.
Jonathan Ive
