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A small change at the beginning of the design process defines an entirely different product at the end.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Small
Process
Ends
Defines
Change
Entirely
Different
Product
Products
Beginning
Design

More quotes by Jonathan Ive

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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Its difficult to do something radically new, unless you are at the heart of a company.
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We're very genuinely designing the best products that we can for people.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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The most important thing is that you actually care, that you do something to the very best of your ability
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Designing and developing anything of consequence is incredibly challenging.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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What we don't include is as important as what we do include.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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There's no other product that changes function like the computer.
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Really great design is hard. Good is the enemy of great.
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Apple stood for something and had a reason for being that wasn't just about making money.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
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It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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The nature of having ideas and creativity is incredibly inspiring.
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The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive