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If something is not good enough, stop doing it.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Something
Good
Design
Stop
Enough
More quotes by Jonathan Ive
Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
We try to solve very complicated problems without letting people know how complicated the problem was.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
There are 9 rejected ideas for every idea that works.
Jonathan Ive
Apple's Jony Ive describes his fanatical approach to design in new interview
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
There are a thousand no's for every yes.
Jonathan Ive
We're very genuinely designing the best products that we can for people.
Jonathan Ive
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
What we don't include is as important as what we do include.
Jonathan Ive
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive