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If something is not good enough, stop doing it.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Good
Design
Stop
Enough
Something

More quotes by Jonathan Ive

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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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There are 9 rejected ideas for every idea that works.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Really great design is hard. Good is the enemy of great.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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The goal of Apple is not to make money but to make really nice products, really great products.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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Its difficult to do something radically new, unless you are at the heart of a company.
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Apple stood for something and had a reason for being that wasn't just about making money.
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The nature of having ideas and creativity is incredibly inspiring.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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What we make testifies who we are. People can sense care and can sense carelessness.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
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There are a thousand no's for every yes.
Jonathan Ive
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
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It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
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There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive