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If something is not good enough, stop doing it.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Stop
Enough
Something
Good

More quotes by Jonathan Ive

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If you are truly innovating, you don't have a prototype you can refer to.
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The word design is everything and nothing. The design and the product itself are inseparable.
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There are a thousand no's for every yes.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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The most important thing is that you actually care, that you do something to the very best of your ability
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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Its difficult to do something radically new, unless you are at the heart of a company.
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The nature of having ideas and creativity is incredibly inspiring.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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Apple stood for something and had a reason for being that wasn't just about making money.
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We don't do focus groups - that is the job of the designer.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Designing and developing anything of consequence is incredibly challenging.
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The goal of Apple is not to make money but to make really nice products, really great products.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive