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If something is not good enough, stop doing it.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Good
Design
Stop
Enough
Something

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There's no learning without trying lots of ideas and failing lots of times.
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The most important thing is that you actually care, that you do something to the very best of your ability
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There's no other product that changes function like the computer.
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What we make testifies who we are. People can sense care and can sense carelessness.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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The word design is everything and nothing. The design and the product itself are inseparable.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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Apple stood for something and had a reason for being that wasn't just about making money.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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There are a thousand no's for every yes.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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We're very genuinely designing the best products that we can for people.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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What we don't include is as important as what we do include.
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