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If something is not good enough, stop doing it.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Good
Design
Stop
Enough
Something

More quotes by Jonathan Ive

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There are a thousand no's for every yes.
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A small change at the beginning of the design process defines an entirely different product at the end.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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It's very easy to make something that is new. So we are trying to make things that are better.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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We're very genuinely designing the best products that we can for people.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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What we make testifies who we are. People can sense care and can sense carelessness.
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To do something innovative means that you reject reason.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Apple stood for something and had a reason for being that wasn't just about making money.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive