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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Study
Four
Three
Dimensional
Years
Studying
Make
Tragic
Life
Spend
Objects
Design

More quotes by Jonathan Ive

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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
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What we don't include is as important as what we do include.
Jonathan Ive
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive
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Really great design is hard. Good is the enemy of great.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
Jonathan Ive
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To do something innovative means that you reject reason.
Jonathan Ive
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Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
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There are a thousand no's for every yes.
Jonathan Ive
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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There's no other product that changes function like the computer.
Jonathan Ive
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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
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It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
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If something is not good enough, stop doing it.
Jonathan Ive
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive