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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Years
Studying
Make
Tragic
Life
Spend
Objects
Design
Study
Four
Three
Dimensional

More quotes by Jonathan Ive

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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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What we make testifies who we are. People can sense care and can sense carelessness.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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It feels like each time we are beginning at the beginning, in a really exciting way.
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There are a thousand no's for every yes.
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The nature of having ideas and creativity is incredibly inspiring.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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It's very easy to make something that is new. So we are trying to make things that are better.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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We're very genuinely designing the best products that we can for people.
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The word design is everything and nothing. The design and the product itself are inseparable.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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To do something innovative means that you reject reason.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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Designing and developing anything of consequence is incredibly challenging.
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Apple stood for something and had a reason for being that wasn't just about making money.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive