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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Make
Tragic
Life
Spend
Objects
Design
Study
Four
Three
Dimensional
Years
Studying

More quotes by Jonathan Ive

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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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If you are truly innovating, you don't have a prototype you can refer to.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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I discovered at an early age that all I've ever wanted to do is design.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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To do something innovative means that you reject reason.
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If something is not good enough, stop doing it.
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Really great design is hard. Good is the enemy of great.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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Its difficult to do something radically new, unless you are at the heart of a company.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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What we don't include is as important as what we do include.
Jonathan Ive
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It's very easy to make something that is new. So we are trying to make things that are better.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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It feels like each time we are beginning at the beginning, in a really exciting way.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive