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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Study
Four
Three
Dimensional
Years
Studying
Make
Tragic
Life
Spend
Objects
More quotes by Jonathan Ive
The most important thing is that you actually care, that you do something to the very best of your ability
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Titles or organizational structures, that’s not the lens through which we see our peers.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
Designing and developing anything of consequence is incredibly challenging.
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There are a thousand no's for every yes.
Jonathan Ive
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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The nature of having ideas and creativity is incredibly inspiring.
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There's no learning without trying lots of ideas and failing lots of times.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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Apple stood for something and had a reason for being that wasn't just about making money.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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Its difficult to do something radically new, unless you are at the heart of a company.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
