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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Life
Spend
Objects
Design
Study
Four
Three
Dimensional
Years
Studying
Make
Tragic

More quotes by Jonathan Ive

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Really great design is hard. Good is the enemy of great.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I discovered at an early age that all I've ever wanted to do is design.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
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There's no learning without trying lots of ideas and failing lots of times.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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There's no other product that changes function like the computer.
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There are 9 rejected ideas for every idea that works.
Jonathan Ive
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
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Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
Jonathan Ive
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The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
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It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive