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Titles or organizational structures, that’s not the lens through which we see our peers.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Lenses
Structures
Peers
Titles
Structure
Organizational
Lens

More quotes by Jonathan Ive

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The nature of having ideas and creativity is incredibly inspiring.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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The most important thing is that you actually care, that you do something to the very best of your ability
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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To do something innovative means that you reject reason.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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Designing and developing anything of consequence is incredibly challenging.
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There are a thousand no's for every yes.
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If something is not good enough, stop doing it.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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What we don't include is as important as what we do include.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive