Quote

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Better
Customer
Great
Customers
Trying
Miss
Something
Focused
Missing
Possibility
Making
Business

More quotes by Jonathan Ive

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It's very easy to make something that is new. So we are trying to make things that are better.
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To do something innovative means that you reject reason.
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The most important thing is that you actually care, that you do something to the very best of your ability
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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There are a thousand no's for every yes.
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A small change at the beginning of the design process defines an entirely different product at the end.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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What we don't include is as important as what we do include.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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There's no other product that changes function like the computer.
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If something is not good enough, stop doing it.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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There are 9 rejected ideas for every idea that works.
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Really great design is hard. Good is the enemy of great.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive