Quote

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Something
Focused
Missing
Possibility
Making
Business
Better
Customer
Great
Customers
Trying
Miss

More quotes by Jonathan Ive

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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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The word design is everything and nothing. The design and the product itself are inseparable.
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The most important thing is that you actually care, that you do something to the very best of your ability
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It feels like each time we are beginning at the beginning, in a really exciting way.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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It's very easy to make something that is new. So we are trying to make things that are better.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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The goal of Apple is not to make money but to make really nice products, really great products.
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I discovered at an early age that all I've ever wanted to do is design.
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If you are truly innovating, you don't have a prototype you can refer to.
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To do something innovative means that you reject reason.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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What we don't include is as important as what we do include.
Jonathan Ive
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive