Quote

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

Jonathan Ive

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TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Possibility
Making
Business
Better
Customer
Great
Customers
Trying
Miss
Something
Focused
Missing

More quotes by Jonathan Ive

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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
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What we make testifies who we are. People can sense care and can sense carelessness.
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I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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There's no other product that changes function like the computer.
Jonathan Ive
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The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
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There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
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There are a thousand no's for every yes.
Jonathan Ive
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Really great design is hard. Good is the enemy of great.
Jonathan Ive
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
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To do something innovative means that you reject reason.
Jonathan Ive
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive
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If something is not good enough, stop doing it.
Jonathan Ive
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We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive