Quote

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Business
Better
Customer
Great
Customers
Trying
Miss
Something
Focused
Missing
Possibility
Making

More quotes by Jonathan Ive

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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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To do something innovative means that you reject reason.
Jonathan Ive
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The word design is everything and nothing. The design and the product itself are inseparable.
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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
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It's very easy to make something that is new. So we are trying to make things that are better.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive