Quote

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Wrong
Inquisitiveness
Sense
Hallmarks
Something
Hallmark
Exploration
Discovered
Excited
Team
Looking

More quotes by Jonathan Ive

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There are a thousand no's for every yes.
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What we make testifies who we are. People can sense care and can sense carelessness.
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The goal of Apple is not to make money but to make really nice products, really great products.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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I discovered at an early age that all I've ever wanted to do is design.
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Apple stood for something and had a reason for being that wasn't just about making money.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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The nature of having ideas and creativity is incredibly inspiring.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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To do something innovative means that you reject reason.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Its difficult to do something radically new, unless you are at the heart of a company.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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A small change at the beginning of the design process defines an entirely different product at the end.
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If something is not good enough, stop doing it.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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We're very genuinely designing the best products that we can for people.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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