Quote

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Sense
Hallmarks
Something
Hallmark
Exploration
Discovered
Excited
Team
Looking
Wrong
Inquisitiveness

More quotes by Jonathan Ive

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If something is not good enough, stop doing it.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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To do something innovative means that you reject reason.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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There's no other product that changes function like the computer.
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The goal of Apple is not to make money but to make really nice products, really great products.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
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There are a thousand no's for every yes.
Jonathan Ive
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We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
Jonathan Ive
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
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It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive