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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Team
Looking
Wrong
Inquisitiveness
Sense
Hallmarks
Something
Hallmark
Exploration
Discovered
Excited

More quotes by Jonathan Ive

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I discovered at an early age that all I've ever wanted to do is design.
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There are a thousand no's for every yes.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
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Its difficult to do something radically new, unless you are at the heart of a company.
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
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To do something innovative means that you reject reason.
Jonathan Ive
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Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
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There's no other product that changes function like the computer.
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
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We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive