Quote

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Wrong
Inquisitiveness
Sense
Hallmarks
Something
Hallmark
Exploration
Discovered
Excited
Team
Looking

More quotes by Jonathan Ive

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The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
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What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
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We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
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If something is not good enough, stop doing it.
Jonathan Ive
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
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There are a thousand no's for every yes.
Jonathan Ive
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
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There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
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I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive