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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Discovered
Excited
Team
Looking
Wrong
Inquisitiveness
Sense
Hallmarks
Something
Hallmark
Exploration
More quotes by Jonathan Ive
Really great design is hard. Good is the enemy of great.
Jonathan Ive
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
We don't do focus groups - that is the job of the designer.
Jonathan Ive
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive
What we don't include is as important as what we do include.
Jonathan Ive
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
We're very genuinely designing the best products that we can for people.
Jonathan Ive
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
To do something innovative means that you reject reason.
Jonathan Ive
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
