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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Something
Views
Really
Millions
Make
Wonderful
Think
Whether
Thinking
Care
Driven
Many
Million
Important
Products
Going
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More quotes by Jonathan Ive

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To do something innovative means that you reject reason.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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The goal of Apple is not to make money but to make really nice products, really great products.
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We're very genuinely designing the best products that we can for people.
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There are 9 rejected ideas for every idea that works.
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A small change at the beginning of the design process defines an entirely different product at the end.
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There's no other product that changes function like the computer.
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Apple stood for something and had a reason for being that wasn't just about making money.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Really great design is hard. Good is the enemy of great.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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I discovered at an early age that all I've ever wanted to do is design.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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If you are truly innovating, you don't have a prototype you can refer to.
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It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive