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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Make
Wonderful
Think
Whether
Thinking
Care
Driven
Many
Million
Important
Products
Going
View
Something
Views
Really
Millions

More quotes by Jonathan Ive

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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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There are 9 rejected ideas for every idea that works.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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The nature of having ideas and creativity is incredibly inspiring.
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We're very genuinely designing the best products that we can for people.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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It feels like each time we are beginning at the beginning, in a really exciting way.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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It's very easy to make something that is new. So we are trying to make things that are better.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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The word design is everything and nothing. The design and the product itself are inseparable.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
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What we don't include is as important as what we do include.
Jonathan Ive