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Different and new is relatively easy. Doing something thats genuinely better is very hard.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Relatively
Design
Easy
Better
Hard
Different
Something
Thats
Genuinely

More quotes by Jonathan Ive

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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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There's no learning without trying lots of ideas and failing lots of times.
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If you are truly innovating, you don't have a prototype you can refer to.
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If something is not good enough, stop doing it.
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To do something innovative means that you reject reason.
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We don't do focus groups - that is the job of the designer.
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Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
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There's no other product that changes function like the computer.
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The goal of Apple is not to make money but to make really nice products, really great products.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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Really great design is hard. Good is the enemy of great.
Jonathan Ive
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive