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Different and new is relatively easy. Doing something thats genuinely better is very hard.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Thats
Something
Genuinely
Relatively
Design
Easy
Better
Hard
Different

More quotes by Jonathan Ive

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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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The most important thing is that you actually care, that you do something to the very best of your ability
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To do something innovative means that you reject reason.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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It's very easy to make something that is new. So we are trying to make things that are better.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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Its difficult to do something radically new, unless you are at the heart of a company.
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The nature of having ideas and creativity is incredibly inspiring.
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There are 9 rejected ideas for every idea that works.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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There's no learning without trying lots of ideas and failing lots of times.
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If something is not good enough, stop doing it.
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There are a thousand no's for every yes.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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