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Its difficult to do something radically new, unless you are at the heart of a company.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Difficult
Heart
Something
Radically
Unless
Company

More quotes by Jonathan Ive

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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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The most important thing is that you actually care, that you do something to the very best of your ability
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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What we don't include is as important as what we do include.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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There are a thousand no's for every yes.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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The nature of having ideas and creativity is incredibly inspiring.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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There are 9 rejected ideas for every idea that works.
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We don't do focus groups - that is the job of the designer.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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There's no other product that changes function like the computer.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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The goal of Apple is not to make money but to make really nice products, really great products.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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