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Its difficult to do something radically new, unless you are at the heart of a company.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Company
Difficult
Heart
Something
Radically
Unless

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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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The nature of having ideas and creativity is incredibly inspiring.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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A small change at the beginning of the design process defines an entirely different product at the end.
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The word design is everything and nothing. The design and the product itself are inseparable.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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What we make testifies who we are. People can sense care and can sense carelessness.
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There's no learning without trying lots of ideas and failing lots of times.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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To do something innovative means that you reject reason.
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The goal of Apple is not to make money but to make really nice products, really great products.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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