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Its difficult to do something radically new, unless you are at the heart of a company.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Heart
Something
Radically
Unless
Company
Difficult

More quotes by Jonathan Ive

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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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Apple stood for something and had a reason for being that wasn't just about making money.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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What we don't include is as important as what we do include.
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What we make testifies who we are. People can sense care and can sense carelessness.
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The nature of having ideas and creativity is incredibly inspiring.
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There are 9 rejected ideas for every idea that works.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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To do something innovative means that you reject reason.
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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The goal of Apple is not to make money but to make really nice products, really great products.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive