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Its difficult to do something radically new, unless you are at the heart of a company.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Heart
Something
Radically
Unless
Company
Difficult

More quotes by Jonathan Ive

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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Titles or organizational structures, that’s not the lens through which we see our peers.
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What we don't include is as important as what we do include.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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Really great design is hard. Good is the enemy of great.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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The goal of Apple is not to make money but to make really nice products, really great products.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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There's no learning without trying lots of ideas and failing lots of times.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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I discovered at an early age that all I've ever wanted to do is design.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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It feels like each time we are beginning at the beginning, in a really exciting way.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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The most important thing is that you actually care, that you do something to the very best of your ability
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To do something innovative means that you reject reason.
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