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Its difficult to do something radically new, unless you are at the heart of a company.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Heart
Something
Radically
Unless
Company
Difficult

More quotes by Jonathan Ive

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The word design is everything and nothing. The design and the product itself are inseparable.
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The goal of Apple is not to make money but to make really nice products, really great products.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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I discovered at an early age that all I've ever wanted to do is design.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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Designing and developing anything of consequence is incredibly challenging.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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To do something innovative means that you reject reason.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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There are 9 rejected ideas for every idea that works.
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A small change at the beginning of the design process defines an entirely different product at the end.
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What we make testifies who we are. People can sense care and can sense carelessness.
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We don't do focus groups - that is the job of the designer.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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We're very genuinely designing the best products that we can for people.
Jonathan Ive