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Its difficult to do something radically new, unless you are at the heart of a company.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Radically
Unless
Company
Difficult
Heart
Something

More quotes by Jonathan Ive

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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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I discovered at an early age that all I've ever wanted to do is design.
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Designing and developing anything of consequence is incredibly challenging.
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To do something innovative means that you reject reason.
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It's very easy to make something that is new. So we are trying to make things that are better.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Apple stood for something and had a reason for being that wasn't just about making money.
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There are 9 rejected ideas for every idea that works.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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There's no learning without trying lots of ideas and failing lots of times.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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It feels like each time we are beginning at the beginning, in a really exciting way.
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What we make testifies who we are. People can sense care and can sense carelessness.
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