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Its difficult to do something radically new, unless you are at the heart of a company.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Radically
Unless
Company
Difficult
Heart
Something

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The most important thing is that you actually care, that you do something to the very best of your ability
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The nature of having ideas and creativity is incredibly inspiring.
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Really great design is hard. Good is the enemy of great.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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If something is not good enough, stop doing it.
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The word design is everything and nothing. The design and the product itself are inseparable.
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We're very genuinely designing the best products that we can for people.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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What we make testifies who we are. People can sense care and can sense carelessness.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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There's no learning without trying lots of ideas and failing lots of times.
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There are 9 rejected ideas for every idea that works.
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