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Its difficult to do something radically new, unless you are at the heart of a company.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Heart
Something
Radically
Unless
Company
Difficult

More quotes by Jonathan Ive

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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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What we don't include is as important as what we do include.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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We don't do focus groups - that is the job of the designer.
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Designing and developing anything of consequence is incredibly challenging.
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It's very easy to make something that is new. So we are trying to make things that are better.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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There's no learning without trying lots of ideas and failing lots of times.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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What we make testifies who we are. People can sense care and can sense carelessness.
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If something is not good enough, stop doing it.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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The word design is everything and nothing. The design and the product itself are inseparable.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive