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Its difficult to do something radically new, unless you are at the heart of a company.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Radically
Unless
Company
Difficult
Heart
Something

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We're very genuinely designing the best products that we can for people.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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What we make testifies who we are. People can sense care and can sense carelessness.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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If you are truly innovating, you don't have a prototype you can refer to.
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It's very easy to make something that is new. So we are trying to make things that are better.
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We don't do focus groups - that is the job of the designer.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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A small change at the beginning of the design process defines an entirely different product at the end.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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To do something innovative means that you reject reason.
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If something is not good enough, stop doing it.
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I discovered at an early age that all I've ever wanted to do is design.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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The goal of Apple is not to make money but to make really nice products, really great products.
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The most important thing is that you actually care, that you do something to the very best of your ability
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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Designing and developing anything of consequence is incredibly challenging.
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