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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Make
Goal
Superficially
Time
Rather
Innovate
Better
Genuinely
Enough
Investing
Many
Caring
Different
Resources
Trying
Products
Something
Taking
More quotes by Jonathan Ive
We try to solve very complicated problems without letting people know how complicated the problem was.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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If something is not good enough, stop doing it.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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There are 9 rejected ideas for every idea that works.
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If you are truly innovating, you don't have a prototype you can refer to.
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There's no other product that changes function like the computer.
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Apple stood for something and had a reason for being that wasn't just about making money.
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A small change at the beginning of the design process defines an entirely different product at the end.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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We don't do focus groups - that is the job of the designer.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Designing and developing anything of consequence is incredibly challenging.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
We're very genuinely designing the best products that we can for people.
Jonathan Ive
