Quote

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Better
Genuinely
Enough
Investing
Many
Caring
Different
Resources
Trying
Products
Something
Taking
Make
Goal
Superficially
Time
Rather
Innovate

More quotes by Jonathan Ive

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I discovered at an early age that all I've ever wanted to do is design.
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It's very easy to make something that is new. So we are trying to make things that are better.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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We're very genuinely designing the best products that we can for people.
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To do something innovative means that you reject reason.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Apple stood for something and had a reason for being that wasn't just about making money.
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Its difficult to do something radically new, unless you are at the heart of a company.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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The most important thing is that you actually care, that you do something to the very best of your ability
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There are a thousand no's for every yes.
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The word design is everything and nothing. The design and the product itself are inseparable.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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Designing and developing anything of consequence is incredibly challenging.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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We don't do focus groups - that is the job of the designer.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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If something is not good enough, stop doing it.
Jonathan Ive