Quote

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Enough
Investing
Many
Caring
Different
Resources
Trying
Products
Something
Taking
Make
Goal
Superficially
Time
Rather
Innovate
Better
Genuinely

More quotes by Jonathan Ive

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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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I discovered at an early age that all I've ever wanted to do is design.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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If something is not good enough, stop doing it.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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There's no other product that changes function like the computer.
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What we make testifies who we are. People can sense care and can sense carelessness.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
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There are a thousand no's for every yes.
Jonathan Ive
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There are 9 rejected ideas for every idea that works.
Jonathan Ive
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It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
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The goal of Apple is not to make money but to make really nice products, really great products.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive