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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Make
Goal
Superficially
Time
Rather
Innovate
Better
Genuinely
Enough
Investing
Many
Caring
Different
Resources
Trying
Products
Something
Taking
More quotes by Jonathan Ive
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
There are a thousand no's for every yes.
Jonathan Ive
We're very genuinely designing the best products that we can for people.
Jonathan Ive
There are 9 rejected ideas for every idea that works.
Jonathan Ive
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
What we don't include is as important as what we do include.
Jonathan Ive
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
