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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Something
Taking
Make
Goal
Superficially
Time
Rather
Innovate
Better
Genuinely
Enough
Investing
Many
Caring
Different
Resources
Trying
Products
More quotes by Jonathan Ive
It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
We don't do focus groups - that is the job of the designer.
Jonathan Ive
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
There are 9 rejected ideas for every idea that works.
Jonathan Ive
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
If something is not good enough, stop doing it.
Jonathan Ive
