Quote

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Investing
Enough
Caring
Many
Resources
Different
Trying
Products
Something
Taking
Superficially
Make
Goal
Innovate
Time
Rather
Genuinely
Better

More quotes by Jonathan Ive

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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Designing and developing anything of consequence is incredibly challenging.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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There are 9 rejected ideas for every idea that works.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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What we don't include is as important as what we do include.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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Its difficult to do something radically new, unless you are at the heart of a company.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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We don't do focus groups - that is the job of the designer.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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A small change at the beginning of the design process defines an entirely different product at the end.
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Really great design is hard. Good is the enemy of great.
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