Quote

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Great
Axes
Trying
Competent
Much
Stretch
Something
Design
Really
Challenges
Good
Enemy
Many
Hard

More quotes by Jonathan Ive

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Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
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What we don't include is as important as what we do include.
Jonathan Ive
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
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Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
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There's no other product that changes function like the computer.
Jonathan Ive
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
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There are a thousand no's for every yes.
Jonathan Ive