Quote

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Trying
Competent
Much
Stretch
Something
Design
Really
Challenges
Good
Enemy
Many
Hard
Great
Axes

More quotes by Jonathan Ive

Image
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
Image
If something is not good enough, stop doing it.
Jonathan Ive
Image
Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
Image
Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
Image
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
Image
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
Image
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
Image
There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
Image
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
Image
There are a thousand no's for every yes.
Jonathan Ive
Image
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
Image
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
Image
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
Image
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
Image
Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
Image
Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
Image
It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
Image
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
Image
What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
Image
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive