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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Hard
Great
Axes
Trying
Competent
Much
Stretch
Something
Design
Really
Challenges
Good
Enemy
Many
More quotes by Jonathan Ive
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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We're very genuinely designing the best products that we can for people.
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Designing and developing anything of consequence is incredibly challenging.
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There's no other product that changes function like the computer.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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The word design is everything and nothing. The design and the product itself are inseparable.
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There's no learning without trying lots of ideas and failing lots of times.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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I discovered at an early age that all I've ever wanted to do is design.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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What we make testifies who we are. People can sense care and can sense carelessness.
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There are a thousand no's for every yes.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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It feels like each time we are beginning at the beginning, in a really exciting way.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
