Quote

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Good
Enemy
Many
Hard
Great
Axes
Trying
Competent
Much
Stretch
Something
Design
Really
Challenges

More quotes by Jonathan Ive

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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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What we make testifies who we are. People can sense care and can sense carelessness.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Its difficult to do something radically new, unless you are at the heart of a company.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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There's no other product that changes function like the computer.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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We're very genuinely designing the best products that we can for people.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Really great design is hard. Good is the enemy of great.
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There's no learning without trying lots of ideas and failing lots of times.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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The goal of Apple is not to make money but to make really nice products, really great products.
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If something is not good enough, stop doing it.
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The nature of having ideas and creativity is incredibly inspiring.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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