Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Much
Stretch
Something
Design
Really
Challenges
Good
Enemy
Many
Hard
Great
Axes
Trying
Competent
More quotes by Jonathan Ive
The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
We're very genuinely designing the best products that we can for people.
Jonathan Ive
There are 9 rejected ideas for every idea that works.
Jonathan Ive
To do something innovative means that you reject reason.
Jonathan Ive
What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
There are a thousand no's for every yes.
Jonathan Ive
Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
