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We try to solve very complicated problems without letting people know how complicated the problem was.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Problem
Without
Trying
People
Letting
Complicated
Solve
Problems

More quotes by Jonathan Ive

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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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To do something innovative means that you reject reason.
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A small change at the beginning of the design process defines an entirely different product at the end.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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If you are truly innovating, you don't have a prototype you can refer to.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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There's no other product that changes function like the computer.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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There's no learning without trying lots of ideas and failing lots of times.
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The most important thing is that you actually care, that you do something to the very best of your ability
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive