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We try to solve very complicated problems without letting people know how complicated the problem was.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Without
Trying
People
Letting
Complicated
Solve
Problems
Problem

More quotes by Jonathan Ive

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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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There's no other product that changes function like the computer.
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There's no learning without trying lots of ideas and failing lots of times.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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There are 9 rejected ideas for every idea that works.
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The word design is everything and nothing. The design and the product itself are inseparable.
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Apple stood for something and had a reason for being that wasn't just about making money.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
Jonathan Ive
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
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If you are truly innovating, you don't have a prototype you can refer to.
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The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive