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We try to solve very complicated problems without letting people know how complicated the problem was.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Solve
Problems
Problem
Without
Trying
People
Letting
Complicated

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There are a thousand no's for every yes.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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We're very genuinely designing the best products that we can for people.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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The most important thing is that you actually care, that you do something to the very best of your ability
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If you are truly innovating, you don't have a prototype you can refer to.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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It's very easy to make something that is new. So we are trying to make things that are better.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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What we make testifies who we are. People can sense care and can sense carelessness.
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If something is not good enough, stop doing it.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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The goal of Apple is not to make money but to make really nice products, really great products.
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There's no other product that changes function like the computer.
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Its difficult to do something radically new, unless you are at the heart of a company.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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